The Grand European Tour from the Desk
The Grand European Tour from the Desk For centuries the Grand Tour was a rite of passage for the privileged few: young British aristocrats hauling trunks of Shakespeare and Byron across the Alps to be dazzled by Rome, ruined by Venice, and quietly improved by Paris. It ended with the steamship, the package holiday, and the €29.99 Ryanair flight. Or so we thought. Between 1990 and 2024 something far more dramatic happened. Europe’s eight great tourism nations (France, Spain, Italy, Germany, the United Kingdom, Greece, Portugal, and the Netherlands) turned the entire continent into the world’s most fiercely contested stage. This was no longer a leisurely education for the elite; it became a sophisticated, multibillion-euro competition for every passport holder on earth. In 1990 these eight countries welcomed roughly 160 million international arrivals combined. By 2023 the figure had exploded to nearly 423 million, and the total economic impact now exceeds €2 trillion annually...