True North: Building Businesses 'The Right Way' in India's Mid-Market Private Equity True North, formerly known as India Value Fund Advisors (IVFA), was founded in 1999 as a pioneering homegrown private equity firm in India. With a vision to invest in and transform mid-sized, profitable, India-centric businesses into world-class industry leaders, True North has successfully raised six separate investment funds with a combined corpus of approximately $3 billion, including co-investments. The firm is distinguished by its philosophy of "doing things 'The Right Way'," emphasizing long-lasting partnerships, deep operational engagement, and a commitment to building universally admired and socially responsible businesses. Focusing on consumer products and services, financial services, healthcare & pharmaceuticals, and technology products & services, True North has driven significant growth and realized value through numerous exits, solidifying its positio...