The Evolution of Italy’s Carrozzeria Tradition: From Artisanal Mastery to Modern Innovation Italy’s carrozzeria tradition, defined by independent design houses crafting bespoke car bodies, transformed the automotive world with iconic creations like the Ferrari 250 GTO and Lamborghini Countach. Emerging from Italy’s artisanal heritage in the early 20th century, carrozzerie like Pininfarina, Bertone, and Zagato thrived during the post-war economic boom, blending artistry with engineering to dominate global car design. At their zenith in the 1950s–1970s, these studios shaped automotive aesthetics through racing-inspired innovation and creative competition. However, globalization, in-house design, and technological shifts led to their decline, with many firms acquired or shuttered. Today, surviving carrozzerie adapt by designing electric hypercars, consulting globally, and diversifying into non-automotive fields. While the traditional model fades, the carrozzeria legacy endures in Italy...