Diamonds Uncut: The Cartel's Grip, Lab's Spark, and Humanity's Shiny Blind Spot In the glittering world of diamonds, where billion-year-old carbon crystals meet cutting-edge labs, a seismic shift is underway. De Beers' iron-fisted cartel, once unchallenged, absorbed Soviet Russia's vast Siberian yields through secret pacts to stave off market floods, but autonomy dawned in the 2000s amid antitrust pressures. Today, low-cost producers like ALROSA ($70-100 per carat) and Catoca ($50-80) anchor natural supply, yet lab-grown diamonds (LGDs) at $5-20 per carat erode prices by 80-90%, capturing 10-15% market share. Projections eye 60% LGD dominance by 2035 via scalability and ethics, but natural premiums persist through rarity myths and emotional branding. Is this a scam? De Beers' artificial scarcity screams yes, exploiting human gullibility rooted in behavioral biases. This essay unravels the history, economics, and psychology, revealing a market at its inflection...